HN Product development in practice
8 important questions on HN Product development in practice
What does marketing do (ideally)?
- Study customer needs and wants in well defined market segments
- Allocate marketing effort in relation to the long-run profit potential of the targeted segments
- Develop winning offerings for each target segment
- Measure company image and customer satisfaction on a continuous basis
- Continuously gather and evaluate ideas for new products, product improvements and services to meet customers' needs
- Influence all company departments and employees to be customer centric in their thinking and practice
What is the difference between B2C and B2B
- product(transaction) driven
- large target market
- individual purchases
- single step buying process
- brand identify from repetition and imagery
- emotional buying decision
- merchandising and point of purchase activities
B2B
- Relationship driven
- small focussed market
- professional client /team
- multi-step buying process
- brand identity from personal relationships
- rational buying decision
- educational and awareness creating activities
Marketing-focus depends on market place, which 6 concepts?
- Production
- product
- selling
- marketing
- consumer
- societal marketing
- Higher grades + faster learning
- Never study anything twice
- 100% sure, 100% understanding
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With my old method, I passed only 3 out of 8 courses. Since I started taking my notes digitally in Study Smart, I have passed all my courses on the first try. For me, StudySmart takes away the stress of wondering if I will pass or not.
Thanks to StudySmart, I passed all my exams, and with better grades than before! On top of that, I have mastered a very good study method now, which I am confident will help me earn my degree.
For my 1st exam I got a C. Then, I started looking for ways to learn better and I came across Study Smart. Since then I have scored a A+, A, A- and another A. I highly recommend it to everyone who wants to hear it. I am so happy with it!!
I was struggling to finish all my first-year subjects for 3 years. Then I discovered Study Smart, which helped me to finish all of them within 3 months.
Because of StudySmart, things are going well in many ways. Before, I always had study stress and no time for anything. Now I feel calm and confident (because of the program). I used to score a B, now I usually score an A or A+.
Hey Chris, I really want to thank you very much for developing the platform, I usually got around C for my exams, now I scored an A+, an A and a A- !!
Since using Study Smart, my average has increased significantly. I even completed a statistics course with a A+ while I'm bad at statistics. I took on extra courses this year, because of Study Smart. Thanks so much!
Ever since I started studying with StudySmart I passed all my exams !!! No more re-sits!! At first, I was happy with a pass and now I only get good grades. Many thanks!
I aced all the courses I studied with Study Smart. For law, I first scored a D, and now an A! I’m 100% sure that I’ll pass all the courses I study with Study Smart.
I always thought I studied well. My grades were fine. I could never have imagined that applying these study skills would have such a huge and direct impact on my grades, my speed and the pleasure I have in learning.
For the first time, I finally feel totally confident about the way I learn. I have the perfect overview and make great progress in terms of speed and the grades I get. Thanks, Chris!
I immediately started to enjoy learning again, and my grades soared. All of a sudden, everything went better. I highly recommend Study Smart to all students..
Being able to create my materials online made the process of studying so much smoother and quicker. I no longer have to spend a huge amount of my time on creating my summaries.
At first, my notes were a mess. Now I use Study Smart to take my notes in a perfectly structured way. It helps me to save a lot of time and do other things I enjoy.
Students that study with Study Smart get better grades. The system applies all the learning methods in such a way that both well-performing students and students who struggle perform much better.
Hi Chris, I would like to thank you very much. Last year I scored C on a course, and this year I got an A+ thanks to your method! Thank you very much!
The largest effect is that my child is more enthusiastic about school! Every parent wants their children to be happy at school, Study Smart made it happen.
In high school, I failed several exams, and that has really changed now. I actually needed this tool very much back then. Since I started studying with StudySmart, I haven't had any D's. My average score is now an A and those are results I would have never had in the past
With my old method, I passed only 3 out of 8 courses. Since I started taking my notes digitally in Study Smart, I have passed all my courses on the first try. For me, StudySmart takes away the stress of wondering if I will pass or not.
Thanks to StudySmart, I passed all my exams, and with better grades than before! On top of that, I have mastered a very good study method now, which I am confident will help me earn my degree.
For my 1st exam I got a C. Then, I started looking for ways to learn better and I came across Study Smart. Since then I have scored a A+, A, A- and another A. I highly recommend it to everyone who wants to hear it. I am so happy with it!!
I was struggling to finish all my first-year subjects for 3 years. Then I discovered Study Smart, which helped me to finish all of them within 3 months.
Because of StudySmart, things are going well in many ways. Before, I always had study stress and no time for anything. Now I feel calm and confident (because of the program). I used to score a B, now I usually score an A or A+.
Hey Chris, I really want to thank you very much for developing the platform, I usually got around C for my exams, now I scored an A+, an A and a A- !!
Since using Study Smart, my average has increased significantly. I even completed a statistics course with a A+ while I'm bad at statistics. I took on extra courses this year, because of Study Smart. Thanks so much!
Ever since I started studying with StudySmart I passed all my exams !!! No more re-sits!! At first, I was happy with a pass and now I only get good grades. Many thanks!
I aced all the courses I studied with Study Smart. For law, I first scored a D, and now an A! I’m 100% sure that I’ll pass all the courses I study with Study Smart.
I always thought I studied well. My grades were fine. I could never have imagined that applying these study skills would have such a huge and direct impact on my grades, my speed and the pleasure I have in learning.
For the first time, I finally feel totally confident about the way I learn. I have the perfect overview and make great progress in terms of speed and the grades I get. Thanks, Chris!
Strategic vs operational marketing
- Segmentation, Targeting & Positioning (STP)
Operational marketing
- Product, price, place, promotion
How does the consumer motivations looks like (give order)
- Food security
- Food safety
- Taste, price, convenience
- Health
- Sustainability
- Moral
- Physiological (water, sleep, food)
- Safety (security, shelter, protection)
- Belongingness (love, friendship, acceptance)
- Ego needs (prestige, status)
- Self actualisation (self-fulfilment
Mega-benefits:
- safe&healthy
- taste&pleasure
- convenient
- well being&fitness
There are three types of attributes/benefits
- Search
- verified through senses prior to purchase (brans name, colour, price)
- Experience
- verified through senses upon normal consumption (sensory qualities, usage convenience, social value)
- Credence
- can't be verified, not even after normal consumption (health, environmental value)
- Credence attribute perceptions are inferred
- informational belief formation (based on information form others)
- inferential belief formation (own rules of thumb)
What are the marketing segmentation bases (4)
- Geographic (region)
- Demographic (age)
- Psychographic (values, lifestyle, personalities)
- Behavioural (product usage, benefits sought)
What are the criteria for effective market segmentation (5)
- Measurable
- members of target group can be identified
- Substantial
- large enough to justify separate marketing mix
- Accessible
- can be reached effectively
- Differentiable
- respond differently to marketing mix
- Actionable
- effective programs can be formulated
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding
