Classes - PowerPoint
3 important questions on Classes - PowerPoint
What did the research of Shiv and Fedorikhin show?
The preferences of consumers depend on the cognitive effect:
the more the conscious brain is distracted, the more preferences are driven by the emotional and instinctive unconscious brain.
the more the conscious brain is distracted, the more preferences are driven by the emotional and instinctive unconscious brain.
How does the nervous systems work?
It contains billions of nerve cells (neuron's), which receive and transmit information.
Sensory neurons: Get information from the outside world and pass it on to the central nervous system via other neuron's
Inter neurons: Receive information from other neurons and forward it to other neurons
Motor neurons: Get information from the central nervous system and activate the body (muscles...)
Sensory neurons: Get information from the outside world and pass it on to the central nervous system via other neuron's
Inter neurons: Receive information from other neurons and forward it to other neurons
Motor neurons: Get information from the central nervous system and activate the body (muscles...)
If you could describe the brain for marketers, how would you do it?
Insula: pain
Prefrontal cortex: decisions
Nucleus accumbens: reward / desire
Amygdala: anxiety
When a person is stimulated, it has effect on:
Prefrontal cortex: decisions
Nucleus accumbens: reward / desire
Amygdala: anxiety
When a person is stimulated, it has effect on:
- Heart rate
- Facial muscles (smile, frown...)
- Diameter of the pupil
- Voice
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