Online trust in peers and experts
7 important questions on Online trust in peers and experts
Why is strategic online communication similar to PR and not marketing?
PR rules apply (not marketing rules: don’t lead the discussion but follow the discussion, don’t build a brand but protect).
What are the basic elements of an online review (object, valence, source) and their (interaction) effects?
Independent variables: valence, object, source, pre- vs post review.
Dependent variables: attitude, awareness about brand and consideration (would you go there).
Effects of hotel example:
-All reviews – positive or negative – make consumers more aware of the reviewed hotel’s existence. Even though negative reviews lower consumer attitudes toward the reviewed hotels, enhanced hotel awareness compensates for this effect, yielding a near neutral net effect on consideration.
Why is (sometimes) expertise not persuasive?
- Higher grades + faster learning
- Never study anything twice
- 100% sure, 100% understanding
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Because of StudySmart, things are going well in many ways. Before, I always had study stress and no time for anything. Now I feel calm and confident (because of the program). I used to score a B, now I usually score an A or A+.
Hey Chris, I really want to thank you very much for developing the platform, I usually got around C for my exams, now I scored an A+, an A and a A- !!
Since using Study Smart, my average has increased significantly. I even completed a statistics course with a A+ while I'm bad at statistics. I took on extra courses this year, because of Study Smart. Thanks so much!
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I aced all the courses I studied with Study Smart. For law, I first scored a D, and now an A! I’m 100% sure that I’ll pass all the courses I study with Study Smart.
I always thought I studied well. My grades were fine. I could never have imagined that applying these study skills would have such a huge and direct impact on my grades, my speed and the pleasure I have in learning.
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I immediately started to enjoy learning again, and my grades soared. All of a sudden, everything went better. I highly recommend Study Smart to all students..
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Students that study with Study Smart get better grades. The system applies all the learning methods in such a way that both well-performing students and students who struggle perform much better.
Hi Chris, I would like to thank you very much. Last year I scored C on a course, and this year I got an A+ thanks to your method! Thank you very much!
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In high school, I failed several exams, and that has really changed now. I actually needed this tool very much back then. Since I started studying with StudySmart, I haven't had any D's. My average score is now an A and those are results I would have never had in the past
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The uninvited brand (Fournier & Avery): how to adapt to a "hostile" (vijandig) environment for corporations?
-Alternative: find ambassadors like influencers, who disseminate your message.
What's the difference between WOM and eWOM?
eWOM=public and permanent: number 1 marketing instrument. Good example: Trump.
Why low trustworthiness?
-Persuasive intent (knowledge bias, reporting bias)
Does an expert have more "persuasive intent"?
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding
