Echo chamber or global village
3 important questions on Echo chamber or global village
How do individuals make choices in the new media environment?
In a high-choice environment, most media users will use a combination of a niche media (that they share with few others) and media with broader appeal (that they share with many others) and thus actively make choices in ways that produce surprisingly high degrees of audience duplication.
What is Echo Chamber?
-Hearing our pre-excisting beliefs repeated back to us.
-Reinforcement of attitudes
-Little to no knowledge acquisition
-Little to no contact with disagreement
What are negative metaphors of the media environment?
-Echo Chamber
-Filter bubbles: only content you engage with. Exaggerates what you find important: hiding what we disagree with.
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