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Echo chamber or global village

3 important questions on Echo chamber or global village

How do individuals make choices in the new media environment?

When people are making choices, they don't seek for confirmation only. Selective exposure is reinforcing (versterkend).
In a high-choice environment, most media users will use a combination of a niche media (that they share with few others) and media with broader appeal (that they share with many others) and thus actively make choices in ways that produce surprisingly high degrees of audience duplication.

What is Echo Chamber?

You hear your own opinion constantly. Repetition of the same content. Something must be true because it's the dominant opinion. No knowledge acquisition. Everyone else is agreeing so you're right:
-Hearing our pre-excisting beliefs repeated back to us.
-Reinforcement of attitudes
-Little to no knowledge acquisition
-Little to no contact with disagreement

What are negative metaphors of the media environment?

-Cyber-balkanization: the media landscape will fragment into bundle of groups who don't get along. People who disagree to each other, especially online.
-Echo Chamber
-Filter bubbles: only content you engage with. Exaggerates what you find important: hiding what we disagree with.

The question on the page originate from the summary of the following study material:

New Media Challenges

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