EProfiling and persuasion

4 important questions on EProfiling and persuasion

Why are all these wonderful online services that we use, free?

"If you're not paying for it, you're not the customer. You're the product being sold." So it's your data what's being sold.

What kind of information do websites/platforms collect about you?

Predicting private traits through likes:
-IQ
-Demography
-Big 5 personality
-Alcohol, drugs, tobacco

But also: sexual orientation, ethnicity, religious and political views, personality traits, intelligence, happiness, use of addictive substances, parental separation, age, and gender.

How do they use this information to persuade you?

Source attempts (proberen) to influence receiver's attitude and/or behavior towards object by sending message.
Source - message - receiver (has a free choice).
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What's the conclusion of article 1 (Kaptain et all.)?




In this paper we described the design of personalized persuasive systems using persuasion profiles. Persuasion profiles can, as demonstrated, be built both using explicit and implicit measures of individual persuasion susceptibility. We believe that persuasion profiles, and their use in adaptive persuasive systems, will be common place in years to come.

The question on the page originate from the summary of the following study material:

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