EProfiling and persuasion
4 important questions on EProfiling and persuasion
Why are all these wonderful online services that we use, free?
What kind of information do websites/platforms collect about you?
-IQ
-Demography
-Big 5 personality
-Alcohol, drugs, tobacco
But also: sexual orientation, ethnicity, religious and political views, personality traits, intelligence, happiness, use of addictive substances, parental separation, age, and gender.
How do they use this information to persuade you?
Source - message - receiver (has a free choice).
- Higher grades + faster learning
- Never study anything twice
- 100% sure, 100% understanding
What's the conclusion of article 1 (Kaptain et all.)?
In this paper we described the design of personalized persuasive systems using persuasion profiles. Persuasion profiles can, as demonstrated, be built both using explicit and implicit measures of individual persuasion susceptibility. We believe that persuasion profiles, and their use in adaptive persuasive systems, will be common place in years to come.
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding
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