Social media and the horizontal revolution

5 important questions on Social media and the horizontal revolution

What's UGC (user generated content)?

Examples: (micro) blog posting, online reviews, comments, video & picture postings, rating.

What's the meaning of horizontal revolution? (Tuten & Salomon 2014)

Horizonal revolution (information doesn’t flow from big companies or governments to the rest of us; today each of us communicates with huge number of people by a click on a keypad, information flows across people) We have collective norms, values, beliefs and customs about being online.

How should corporates "integrate" in social culture? (Kaplan & Haenlein)

1. Be active
2. be interesting
3. Be humble
4. Be unprofessionally;
5. Be honest.

Media use:
1. choose carefully
2. pick te application
3. ensure activity alignment
4.media plan integration
5. access for all.
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What are the 4 zones of social media? (Tuten & Salomon 2014)

Social community (sharing, socializing), social publishing (editorial, commercial, user-generated) social entertainment (games, music & art) and social commerce (CRM/service, retailing/sales, HR)

Where is social media culture about (Tuten & Salomon)?

It's about norms & values, beliefs (majority rules: the majority is important, always better; example we believe that an Airbnb super host is actually a superhost) and customs (things we intend to do: like/share buttons. There needs to be engagement) and consequences for: experts, doctors, journalists, researchers etc.: who to trust?

The question on the page originate from the summary of the following study material:

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