Summary: New Product Marketing

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• CH2: The Global Marketing Environment

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• Philips light bulbs are sold to the public via Albert Heijn (AH) stores throughout the Netherlands. In microenvironmental terms, what are Philips and Albert Heijn in relation to each other considering light bulbs sales?a. Philips is the supplier, AH is the distributor.b. Philips is the competitor, AH is the distributor.c. Philips is the supplier, AH is the customer.d. Philips and AH are both distributor.

  Antwoord A

• Which of the following statements is FALSE when it concerns the Free Record Shop?a. Unemployment is part of the macroenvironment.b. Online music companies are part of the microenvironment.c. Values and attitudes are part of the microenvironment.d. The Code of Advertising Standards and Practice is part of the macroenvironment.

  Antwoord C

• Below you find data of a few companies and the way in which they respond to environmental changes.Company 1 continuously adapts to the changing market by means of a gradual planning.Company 2 continues as normal and does not react to the change.Company 3 cuts the costs to raise the profits for a short period of time.Company 4 radically shifts its strategic position in the market.Which company (or companies) disregard the effectiveness issues completely?A Company 2.B Company 3.C Company 3 and 4.D Company 2 and 3.

  Antwoord D

• The climate is changing faster than expected in a bad way. How does this affect the PEST analysis of an electric motorcycle?A. The social forces are decreasing by growing dissatisfaction of consumersB. The physical forces are increasing by the responsibility consumers feel to contribute decline climate changeC. The economic forces are increasing by consumers having a higher budget D. The political forces are decreasing by new regulations

  Antwoord B

• A new product is always subject to several external forces. These forces are described using the PEST method. Which force is described correctly?A) Political/legal force: The regulatory environment in which organizations operateB) Economic force: The demand and projected profits for a new productC) Social force: Solely describing social differences to determine different marketsD) Technological force: The possible technological competition

  Antwoord A

• Which statement is true? (Chapter 2)A. A SWOT-analysis is an overall evaluation of a company’s strengths, opportunities, threats and weaknesses and, the Porter five forces analysis is a framework to analyse the competition within an industry.B. A SWOT-analysis is a framework to analyse the competition within an industry and the Porter five forces analysis is an overall evaluation of a company’s strengths, opportunities, threats and weaknesses.C. A SWOT-analysis is an analysis of the customers’ sex, wishes, opinions and time spent on product information search.D. All statements are false.

  Antwoord A

• Which of the following forces are not part of the macroenvironment of a company?A) EconomicB) PoliticalC) SocialD) EnvironmentalE) PhysicalF) Technological

  Antwoord D

• Which of the following macroenvironmental forces do not belong to the PEST model?A) PoliticalB) PhysicalC) SocialD) Economic

  Antwoord B

• The huge recession back in 2012 which pestered Europe is an example of a:A) Social ForceB) Economic ForceC) Inflation ForceD) Taxonomic Force

  Antwoord B

• The unemployment factor in a country plays a role in the ___ of a company.A) Unemployment ForceB) Work ForceC) Economic ForceD) Problem Force

  Antwoord C