The Global Marketing Environment
8 important questions on The Global Marketing Environment
The unemployment factor in a country plays a role in the ___ of a company.
A) Unemployment Force
B) Work Force
C) Economic Force
D) Problem Force
A change in the age distribution of a country in which a company operates may affect it's macroenvironment in such a way that:
A) Economic forces decrease
B) Social forces increase
C) Age forces increase
D) Retirement funds rise
A renault advertising campaign shows various types of food crashing into a wall, ultimately showing that the French baguette does not break in a crash test, ergo "french cars are indistructable". The campaign was aimed at Germany, a country maintaining high concerns for safety in a car. Should renault want to expand it's campaign, what is the main force it should take into account when going abroad?
A) Demographic Forces
B) Cultural Forces
C) Independency Forces
D) National Forces
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A smoking company may have an adverse effect on the health and wellbeing of the citizens of a country. What is the phenomenon called that accounts for the company's position in this matter?
A) Corporate Social Responsibility
B) Corporate Ethic Responsibility
C) Ethic & Well-being Control
D) Marketing Social Responsibility
In other news, Apple's factories were discovered to be very eco-unfriendly, accounting for a fair amount of pollution in the area's they operate. This is classified as a:
A) Physical Force
B) Legal Practice Force
C) Economic Behaviour Force
D) Emission Force
Which of the following statements is TRUE about macroenvironment's Technological Forces?
A) It is about the technological advances that drive business further or breaks them apart
B) It is about the technology a company uses to produce a product
C) New technologies last forever
What is the practice of monitoring and analysing a company's environment called?
A) Environmental Scanning
B) Macro/Micro Analysis
C) Force Regulation
D) Inhibition of key environments
Which of the following responses to environmental change is NOT considered a bad move?
A) Ignorance
B) Delay
C) Retrenchment
D) Gradual Strategic Repositioning
The question on the page originate from the summary of the following study material:
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