The new products process - The Phases in the new products process
4 important questions on The new products process - The Phases in the new products process
At least three main streams of activity feed strategic planning for new products:
- Ongoing marketing planning
- Ongoing corporate planning
- Special opportunity analysis
From these three activities, the opportunities identified can be sorted into four categories:
- An underutilized resource
- A new resource
- An external mandate
- An internal mandate
Problem find-solve approach
- Higher grades + faster learning
- Never study anything twice
- 100% sure, 100% understanding
Screening/pretechnical evaluation:
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding
