The new products process - The Phases in the new products process

4 important questions on The new products process - The Phases in the new products process

At least three main streams of activity feed strategic planning for new products:

  • Ongoing marketing planning
  • Ongoing corporate planning
  • Special opportunity analysis

From these three activities, the opportunities identified can be sorted into four categories:

  • An underutilized resource
  • A new resource
  • An external mandate
  • An internal mandate

Problem find-solve approach

Identifying problems people or businesses have and suggesting solutions to them.
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Screening/pretechnical evaluation:

Before development work can begin on new ideas, they need to be evaluated, screened, sorted out

The question on the page originate from the summary of the following study material:

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