Summary: Nudge Improving Decisions About Health, Wealth, And Happiness | 9780143115267 | Richard H Thaler, et al
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Read the summary and the most important questions on Nudge Improving Decisions About Health, Wealth, and Happiness | 9780143115267 | Richard H. Thaler; Cass R. Sunstein
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1 Humans and Econs
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Why is libertarian paternalism a relatively weak soft and nonintrusive type of paternalism?
Becausechoices are notblocked ,fenced off, or significantlyburdens . Ifpeople want tosmoke cigarettes , to eat a lot ofcandy , to choose anunsuitable health care plan , or tofail to save forretirement ,libertarian paternalists will notforce them to do otherwise - or even make things hard for them -
What is the link between a nudge and libertarian paternalism?
Theapproach (libertarian paternalism ) doescount aspaternalistic , becauseprivate andpublic choicearchitects are not merely tying to track or toimplement people's anticipated choices . Rather, they areself-consciously attempting to movepeople indirections that will make their lives better. They nudge. -
What is a choice architect?
A choicearchitect has theresponsibility fororganising thecontext in which people makedecisions .E .g. If you are a doctor and mustdescribe thealternative treatments available to apatient , you are a choicearchitect .
If youdesign the form that newemployees fill out to enrol in thecompany health care plan, you are a choicearchitect .
If you are a parent, describing possibleeducational options to your son ordaughter , you are a choicearchitect .
If you are a sales person, you are a choicearchitect -
What is the dual system?
We have two systems:
1.Automatic system:Uncontrolled ,effortless ,associative , fast,unconscious and skilled
2.Reflective system:Controlled , effortful, deductive, slow, self-aware andrule-following -
What is ment by gains and losses
Losing something makes you twice as miserable as gaining the same thing makes you happy. -
How is temptation related to mindless choosing
Mindless choosing is that people put themselves into an automatic pilot mode in which they are not actively paying attention to the task at hand
E.g. Eating is very mindless "many of us simply eat whatever is put in front of us" -
How do you tackles temptation and mindles hoosing
Self-control e.g. Clocky and Christmas clubs -
What is a way to adapt internal control system and explain
Mental accounting Mental accounting is thesystem thathouseholds use to evaluate, regulate andprocess theirhome budget . Almost all of us use mentalaccounts , even if were notaware that were doing so
This can be tocontrol spending -
3 Following the herd
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Chapter three, what is how and why?
We try to understand how and why social influence work.
This is important because people learn from others
Seconds, one of the most effective ways to nudge is via social influence -
What are the two basic categories in which social influence comes?
1.Information (if manypeople do somethingOrr think something, theiractions and theirthoughts convey information about what might be best for you)
2.Peer pressure ( if youcare about what otherpeople think about you, then you might go along with thecrowd to avoid theirwrath orcurry theirbehavior
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