Following the herd

11 important questions on Following the herd

What are the two reasons why people sometimes ignore the evidence of their own sense?

1. Information conveyed by people their answer.
2. Peer pressure and the desire not to face the disapproval of the group

What is collective conservatism?

The tendency of groups to stick to establish patterns even as new needs arise

What is the spotlight effect and how does it relate to social Norms?

The spotlight effect is that people think that others are closely paying attention to what they are doing
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What is is moral of the spotlight effect?

People are paying less attention to you than you believe. If you have  as stain on your shirt, don't worry, they probably won't notice. But in part because people do think that everyone has their eyes fixed on them, they conform to what they think people expect

What is Social contagion?

the spread of behaviors, attitudes, and affect through crowds and other types of social aggregates from one member to another. Early analyses of social contagion suggested that it resulted from the heightened suggestibility of members and likened the process to the spread of contagious diseases.

Name an example of social nudge as choice architecture

1. Conformityy and tax compliance "90 percent does their taxes"
2. Preserving petrified wood "positive injunctive norms is more effective than negative informational one"
3. Socialising non drinking "Most citizens of Montana do not drink"
4. Smiles, frowns and saving energy" frowns when using to much energy result in lower use of energy"

What is the boomerang effect?

Information for consumers about the amount of energy they spend.  Above-average energy users significantly descreased their energy use while the below average energy users increased their energy use

How do you solve the boomerang effect

Visual feedback in the form of happy faces could solve this. If you are a below average energy spender you will not spend more energy if you get a happy face. But if you have a above average energy spender you will spend less energy when you receive a frown/sad face

What is the mere measure effect?

The finding that when people are asked what they intend to do, they become more likely to act in accordance with their answer

What are channel factors according to Kurt Lewin?

Small influences that could either facilitate or inhibit certain behaviours
e.g. Asking people what they intend to do can be accentuated by asking them when and how they plan on doing it

What are the three social influences?

1. Information
2. Peer pressure
3. Priming

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