The marketing concept
3 important questions on The marketing concept
Customer service/affairs department should:
Anticipate the needs & wants of the customers
- Provide useful info about the products/ services
- Assure that the product is easy to use
- Determine the customer satisfaction
- Maintain contact with customers (relationship)
- Solve and deal with problems
- Provide useful info about the products/ services
- Assure that the product is easy to use
- Determine the customer satisfaction
- Maintain contact with customers (relationship)
- Solve and deal with problems
Meaning of "product oriented company"
emphasises the quality of the product rather than the needs and wants of the target market; the orientation assumes that consumers will favour products that offer the most quality
Meanng of "marketing oriented company"
Strategy dependent on wants and needs from customers (research & analysis). The departments all work together to create customer satisfaction
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