Summary: Onderdeel

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  • What is the definition of strategy and what comprises the strategic management process?

    • A strategy is a plan of action designed to achieve long-term goals.
    • The strategic management process includes:
    1. Strategy formulation
    1. Strategy implementation
    2. Evaluation and control
  • What is competitive advantage and its significance to economic value creation?

    • Competitive advantage refers to favorable conditions that allow an organization to outperform competitors.
    • Its relationship to economic value creation includes:
    1. Superior profitability
    2. Increased market share
  • What are two different approaches to measuring competitive advantage?

    - Two approaches include:
    1. Financial metrics (e.g., return on investment)
    2. Market-based metrics (e.g., customer loyalty)
  • What is the difference between emergent and intended strategies?

    • Intended strategies are plans that an organization aims to implement.
    • Emergent strategies develop in response to unexpected opportunities and challenges.
  • Why is it important for students to study strategy and the strategic management process?

    - Understanding strategy helps in:
    1. Making informed decisions
    2. Competing effectively in the market
    3. Adapting to a dynamic business environment
  • What made Pokémon Go's launch historically successful?

    • Downloaded 130 million times in 30 days
    • Increased to 500 million downloads in 90 days
    • Generated $600 million in revenue
    • More use than major social apps
  • How does Pokémon Go relate to the original Pokémon series?

    • Succession from original Pokémon video games
    • Capturing creatures like Pikachu, Lugia
    • Combines competition, fantasy, collecting
    • Helped establish a powerful brand
  • How did Niantic Labs contribute to Pokémon Go?

    • Originally part of Google
    • Founded by John Hanke
    • First product: Field Trip
    • Released Ingress using augmented reality
  • What was the financial outcome of Pokémon Go for companies involved?

    Financially, Pokémon Go resulted in:
    • Nintendo's market value peaked at $42 billion
    • Niantic Labs' value rose to over $3.6 billion
    • Apple expects a revenue increase of $3 billion
    • Small firms experienced revenue growth
  • How did Niantic Labs originate and what investments did it receive?

    Niantic Labs emerged from:
    • Spin-off from Google in October 2015
    • Investments of $30 million from Google, Nintendo, Pokémon Company
    • Additional $5 million from venture capitalists and business angels
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