Summary: Onderdeel
- This + 400k other summaries
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding
Read the summary and the most important questions on onderdeel
-
1 1 PART
This is a preview. There are 159 more flashcards available for chapter 1
Show more cards here -
What is the definition of strategy and what comprises the strategic management process?
- A strategy is a plan of action designed to achieve long-term goals.
- The strategic management process includes:
- Strategy implementation
- Evaluation and control
-
What is competitive advantage and its significance to economic value creation?
- Competitive advantage refers to favorable conditions that allow an organization to outperform competitors.
- Its relationship to economic value creation includes:
2. Increased market share -
What are two different approaches to measuring competitive advantage?
- Two approaches include:- Financial metrics (e.g., return on investment)
- Market-based metrics (e.g., customer loyalty)
-
What is the difference between emergent and intended strategies?
- Intended strategies are plans that an organization aims to implement.
- Emergent strategies develop in response to unexpected opportunities and challenges.
-
Why is it important for students to study strategy and the strategic management process?
- Understanding strategy helps in:- Making informed decisions
- Competing effectively in the market
- Adapting to a dynamic business environment
-
What made Pokémon Go's launch historically successful?
- Downloaded 130 million times in 30 days
- Increased to 500 million downloads in 90 days
- Generated $600 million in revenue
- More use than major social apps
-
How does Pokémon Go relate to the original Pokémon series?
- Succession from original Pokémon video games
- Capturing creatures like Pikachu, Lugia
- Combines competition, fantasy, collecting
- Helped establish a powerful brand
-
How did Niantic Labs contribute to Pokémon Go?
- Originally part of Google
- Founded by John Hanke
- First product: Field Trip
- Released Ingress using augmented reality
-
What was the financial outcome of Pokémon Go for companies involved?
Financially, Pokémon Go resulted in:- Nintendo's market value peaked at $42 billion
- Niantic Labs' value rose to over $3.6 billion
- Apple expects a revenue increase of $3 billion
- Small firms experienced revenue growth
-
How did Niantic Labs originate and what investments did it receive?
Niantic Labs emerged from:- Spin-off from Google in October 2015
- Investments of $30 million from Google, Nintendo, Pokémon Company
- Additional $5 million from venture capitalists and business angels
- Higher grades + faster learning
- Never study anything twice
- 100% sure, 100% understanding