Winning customers and competing effectively

6 important questions on Winning customers and competing effectively

What are the five foms of speed?

  • Quote generation
  • Delivery speed
  • Delivery frequency
  • Production speed
  • New product development speed

What is the role of operations?

To make sure processes are as efficient as possible, to maximize the margin between direct costs and sales price and create profit

What must the performance objectives do? (cost, speed etc)

They must be ways in which firms differentiate themselves from others
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What are the 2 choiches to outdo the competitors?

  • They can either compete on the same order winners, but seek to outperform their rivals in delivering them.
  • Or they can bundle together a unique set of order winners that no other firm is providing.

What are two important criteria for achieving the competitive advantage ?

  • The nature of the firm's value chain and the relative sophistication of the process technology it employs.
  • The second factor is internal, and compromises the values of the firm's senior executives, the organizational culture, and the perceived importance of operations to succes of the firm.

The value chain is a model that proposes nine different elements and what can these elements add?

They can each add value to the output of the organization

The question on the page originate from the summary of the following study material:

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