Red ocean VS blue ocean - Blue ocean

6 important questions on Red ocean VS blue ocean - Blue ocean

Explain what blue ocean is

The blue ocean means that the organisation chooses to ignore the existing market space. The organisation is creating a new market space with new products and/or services

Why is the colour blue used?

The authors chose the colour bluue to represent this process to illustrates its wide-open nature, with plenty of fish in the sea waiting to be caught,

Which strategy is the blue ocean zone using?

This market space can choose between either a differentiation strategy ir cost leadership
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What is the aim of the blue access strategy

The aum of value innovation

Out which components does value innovation consists?

1. Value creation: costumers should be offers the highest costumer value
2. Low costs: adopting a high level of cost consciousness

What is a advantage of the blue ocean zone?

There are no competitiors and the organisation can create its own rules

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