Market leader, specialist, follower and challanger - Challanger

6 important questions on Market leader, specialist, follower and challanger - Challanger

Strategy: attack the market leader head on =?

The challanger fights the market leader with instruments that work well for the market leader. The attack is focusing on the strengths rather than the weaknesses of the market leader

Strategy: attack the market leader from the side =?

An attack from the flanks means the challanger uses the marketing insturments or other strong points of its own organisation that are less developed in the market leader organisation

Strategy: hedge the market leader in

If the challanger chooses to hedge the market leader in, it attacks the market leader on a lot of fronts using various marketing instruments. These may include attacks in the form of better products, lower prices, greater numbers of distribution points, and more advertising activities
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Strategy: use a guerrila strategy =?

This is an indirectly attack. This can be entering markets where the market leader does'nt operate. The goal is to build new strongholds via new markets and/or new products

What is the aim for the guerrilla strategy?

This strategy aims at destroying the balance of the market leader by means of brief attacks from different angles.

What competitive stratergy is indirect?

Guerilla strategy

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