Market leader, specialist, follower and challanger - Specialist
3 important questions on Market leader, specialist, follower and challanger - Specialist
Explain what a specialist is
Specialists are organisations that focus on small market niches. They are active in part of the market that are out of reach for other organisations, because of their unusual character
Name characteristics of a specalist
- it's a niche market
- it's large enough to be profitable
- it has growth potential
- out of reach for other bigger organisations
- it has the ability ans mean to operate effectively in the specialised part
- it is able to survive a potential attack from large organisations by means of costumer goodwill
- it's large enough to be profitable
- it has growth potential
- out of reach for other bigger organisations
- it has the ability ans mean to operate effectively in the specialised part
- it is able to survive a potential attack from large organisations by means of costumer goodwill
Name different kinds or specialisation
1. Product sepcialisation (only high quality of products)
2. geographical specialisation (only operating in particular regions)
2. geographical specialisation (only operating in particular regions)
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