Contrasting Goald - Lesaantekeningen
5 important questions on Contrasting Goald - Lesaantekeningen
The aim of the lecture contrasting goals is to gain insights in the relationship between contrasting goals and organizational design. How do we call it when organizations simultaneously deal with contrasting goals?
This is about differentiation vs integration.
Sometimes, organizations avoid tension by realizing different organizations corresponding with different goals. What is the risk of doing this?
Organizational design approaches should be clear about the variables, parameters, relationships between parameters and variables and pragmatic validity. What is the difference between the three established approaches considering contrasting goals?
De Sitter acknowledges contrasting goals in the concrete output, and searches for harmony.
Mintzberg acknowledges tension in concrete output in multi-divisional forms, not focusing on synergy but rather on differentiation.
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Regarding contrasting goals we differ between alignment and adaptation. How is this related to product innovation?
Radical innovation is more adaptation in which you do a radical change; new products or services.
Note that this is context specific: what is incremental for one organization can be radical for another organization.
What is the difference between the two contrasting goals: alignment and adaptability?
Adaptation is that you develop new products or services.
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