Images of change management

16 important questions on Images of change management

How is the organisation seen in management as shaping?


The organisation is seen as a living organism which can be shaped by providing resources, information or by providing opportunities.


The underlying idea is that by being closer to the action, there is a better understanding of how improvements can be made.

Through different forces it may be impossible to achieve the result (unintended change image). This implies that it is not easy for managers to obtain their initial change outcomes. This can be due to 2 kind of forces, which 2?


Internal forces: can be established working practices, interdepartmental politics or some deep-seated values and perceptions

External forces: can be diverse factors in industrial relations, legislative requirements or industry related trends.


Image 1: Director as change management
give some features


- management as control' image
- change outcomes are intentional
- director is responsible for steering the organisation towards the desired outcomes. When this is out of alignment with its external environment, new systems can be implemented which is assumed to be leading to the survival and well being of the organisation.
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Image 2. Navigator as a change manager.


- combines management as control and a part of the results that are emergent rather than planned.
- change cannot be fully controlled
- Navigator has no clear roadmap such as the directer because change is seen as a process that unfolds due to several factors/
- the change manager must navigate the process by examining the various options.
-during the procedure, new information should be processed and the options should be re-evaluated.


Main supporters of this image believe that in managing change, directing is not a viable option as there is no simple method for managing transitions succesfully.

Image 3: caretaker as a change manager give some features


- combination of care as control and management of non-intentional outcome.

- Since there are factors that make it impossible to reach the intentional outcome, it is the job of the change manager to keep the organisation alive

What are the three theories about the image of caretaker?


1) Lifecycle theory
2) population ecology theory
3) Institutional theory


Image 4: coach as change manager.
Give some features


- managers can shape the organisations capabilities to achieve the desired intended outcomes
- the coach has the ability to implement values and skills, instead of dictating actions as the director goes

- the theory used with this image if the (traditional) organisation development theory OD. The traditional OD change consultant act as a coach by helping to structure activities to help the organisation members solve their own problems and learn to do that better.

- the introduction of change is due to premise humanism, democracy and individual development

Image 5: interpreter as change manager. Give some features


- gives the change manager the opportunity to make people within the organisation aware of the events and actions that the organisation is undertaking

- the interpreter translates the organisational actions and decisions: creates meaning so the employees understand them. Within a group of employees there are often competing interpretations and not all changes are accepted and realised


- The managers - as interpreters - should be able to provide legitimate reasoning for WHY the change should be accepted,


- interpreters create imaginary lines between events, objects and situations so that these become meaningful for the members of an organisational world

What does the sense-making theory of Karl Weick suggests?

That organisations are in an ongoing process with new adjustments, in order to react to changing circumstances as well as possible. He suggests that a central focus is needed on the structuring process and flows through which organisational work occurs and there are four drives of organisational change

What are the four drives of organisational change?


- by animation: people stay in action to address problems and may experiment

- by direction: action must be directed towards a purpose or goal

- by paying attention and updating: updating knowledge due to the context and rewriting the organisational requirements

- through respectful, candid interaction: people need to be able to share their views openly, in a climate of mutual trust and respect

Image 6: nurturer as change manager, give some features


- assumes that small changes can have a big impact on the organisation
- the manager cannot control these changes
- the results are nurtured or shaped, but because of the enormous impact of various factors, the outcome will probably not be as was originally intended.
- the nurturer only focuses on facilitating organisational qualities and values that allow the organisation to transition properly

Explain the confucian/taoist theory:

This theory has some resemblance with the Yin-Yang philosophy, where changes are a cyclical process in which there is always balance

What are the core uses of the six-images framework?


1) surfacing our assumptions about change
2) Assessing dominant images of change
3) using different images and perspectives of change

What does surfacing our assumptions about change entail?

The six-images framework helps in understanding organisational change and helps recall the relevance of the mental models, images and assumptions we hold about it. By concentrating on different images, understanding for the change is created. The awareness of different images also allows managers to analyse the assumptions that are made by others in the organisation

What does assessing dominant images of change entail?

Theframework encourages managers to reflect on whether they are dominated by certain images, and on the limitations of that perspective. Some organisations are dominated by a particular view on how things should be done. The manager can then experience stress or frustration if their change image differs from the dominating change image in the organisation

What does the use of different images and perspectives of change entail?

By taking a broader look at the images, the manager gets a greater understanding of changes and can adapt to different change images depending on the situation

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