Designers perspective - Organizational focus - Step by step model

6 important questions on Designers perspective - Organizational focus - Step by step model

What does the step by step model of Achterberg tell us?

The step by step model tells us how values result in decisions and how we need to design organizations based on these values.

The first step of the step by step model of Achterberg is provisional identification. Briefly describe the aspects that are discussed in this phase?

This phase is the strategic starting point. Its about what is valued and which regulations are important for organizational survival.

1. What values are important?
- Contingent goals
- Responsibility goals

2. Ethical perspective;
- Deontology (people treated as ends)
- Utilitarianism (consequences, influences risk-taking)
- Virtue ethics

3. CSR perspective
- Philantrophical
- Risk management
- Normative and integral perspective (Business case)

The second step of the step by step model of Achterberg is the field orientation. Briefly explain what decisions are made in this step.

This step is about identifying stakeholder groups. This is determined by provisional identity, since organizations with contingency goals have different stakeholders than organizations with more responsibility goals.


Stakeholder salience
- Freeman; normative orientation
- Mitchell; broader orientation

How to deal with stakeholders?
- Shareholder perspective
- Stakeholder perspective
- Political perspective - democracy discourse and deliberation

it's the question whether you do stakeholder management or stakeholder engagement.
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The third step of the step by step model of Achterberg is about Specification of the identity and incorporation. Briefly explain what this step is about.

This step is based on the choices made in step 1 and 2 and gives us a more specific idea on identity. It becomes clear which values are important for which stakeholders. You specify a selection on an incorporation mode.

You do this specification in relation to relevant programs, norms, values and rules --> institutional theory.

The fourth step of the step by step model of Achterberg is specification of institutions. Briefly explain what this step is about.

After step 2 and 3, field orientation, specification of identity and incorporation mode, it becomes more clear what the specific rules, regulations, programs, norms and values are relevant for the incorporation.

The fifth, and last step, of the step by step model is translation to decision premises. What is this step about? And what are decision premises?

This step is about the consequences that the choices have on the decision premises. Decision premises are preconditions on which decisions are made.

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