Stakeholder theory - Stakeholder perspective

9 important questions on Stakeholder theory - Stakeholder perspective

In the stakeholder perspective, 3 approaches are distinguished: normative, descriptive and instrumental. What's the difference?

Normative; is about the identification of stakeholders of the firm. Who are the stakeholders of the firm? Identification.

Descriptive; is about the importance of stakeholders and to which managers need to pay attention to. It regards the decision making. Salience.

Instrumental; considering stakeholders to increase value competition.

What are the assumptions an critiques of the stakeholder perspective? These critiques are given by the shareholder perspective.

Assumptions;
- Managers consider interests of stakeholders, so broader than shareholders only.
- Maximizing profit is important, but not the only goal.
- If goals conflict, the goals must be mediated.

Critiques;
- The complexity of the decision making proces increases
- Lack of benchmark for decision making
- Endangers company welfare.

What is the stakeholder identification model of Mitchel, Agile and Wood about?

The stakeholder identification model is about knowing the type of stakeholders that exist and give insights in prioritization of managers attention to competing stakeholder claims. Stakeholder identification and salience.
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What are the three attributes on which the stakeholder identification model is based?

1. Power; is described as the social relationship in which an actor can force another actor to do something, when in the latter would not normally do.

2. Legitimacy; the generalized assumption that actions are desirable. It's about the socially accepted and expected structures.

3. Urgency; this is the degree to which claims call for immediate attention.

What determines the three attributes of the stakeholder identification model?

1. Power is determined by coercive, utilitarian and normative power.
coercive - force/threat
Utilitarian - material/incentives
Normative - symbolic influence

2. Legitimacy is determined by legitimacy on the individual, organizational and societal level.

3. Urgency is determined by time sensitivity, and criticality.
Time sensitivity - the degree to which managerial delay in attending to the claim or relationship is unacceptable to a stakeholder

Criticality - the importance of the claim or the relationship to the stakeholder.

With the stakeholder identification model, Mitchell et al. Indicated salience by distinguishing 3 stakeholder groups. What is salience?

Salience is about the degree to which managers give priority to competing stakeholder claims.

What are the three stakeholder groups and how do the 8 stakeholder typologies fit in these groups? How is salience determined regarding these typologies?

The three stakeholder groups distinguished by Mitchel et al are:
- Latent stakeholders
Only one attribute is present
* Dormant - power
* Discretionary - legitimacy
* Demanding - urgency

- expectant stakeholders
2 attributes
* Dominant - power and legitimacy
* Dangerous - power and urgency
* Dependend - legitimacy and urgency

- High salient / definite stakeholder
3 attributes
* Definite stakeholder

No stakeholder / potential stakeholder.

The more attributes present, the more salience.

What is the difference between a broad and small stakeholder definition?

Broad - definition of freeman

small - groups on which the organization depends regarding survival.

What are the limitations of the stakeholder identification model?

Limitations of the stakeholder identification model:
1. It's not clear where to focus on
2. Norms and values are not taken into account
3. It doesn't focus on multiple goals
4. It's about one point in time
5. It doesn't take into account the complexity nowadays

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