Organisations as barriers to change - Levy et al (2016) Fair trade coffee

3 important questions on Organisations as barriers to change - Levy et al (2016) Fair trade coffee

In the article of Levy et al (2016), the fair trade coffee was discussed as a case to research the shift in the process of political corporate social responsibility. They created an alternative view on the two more established ones: optimistic and critical view. Elaborate on these established views.

The optimistic view argued organizations, NGO's etc have a great accountability and public good to operate sustainable and contribute to this, where the state lacks power. They consider an active role in sustainability of these actors.

The critical view, instead, argues political characteristic as strategy for private corporate power, profitability and undermines the progressive change.

Levy et al (2016) developed a more pragmatic approach for PCSR in organizations. Elaborate on this approach.

The pragmatic approach argues PCSR to be an unpredictable process of value regimes, intertwined with economic, normative and governance mechanisms.

Value regimes:
- Economic models of value creation and distribution; including processes of production and exchange, mechanisms of valuation, and their associated market structures and business models.
- Normative and cultural values; moral and social values of products, lifestyles and natural environment and labor conditions.
- Governance mechanisms; formal and informal rules, power relations, technical standards and organization with authority.

The research of Levy et al (2016) argues PCSR to be a passive revolution. Why?

The authors argue PCSR to be a passive revolution, because it is a complex process of mutual adjustment and accommodation. They argue that the hegemonic system (heersende systeem) adapts and evolves and absorbs change.

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