Developing successful organizational strategy and innovation - Organizational Design and Strategy in a Changing Global Environment - Introduction
8 important questions on Developing successful organizational strategy and innovation - Organizational Design and Strategy in a Changing Global Environment - Introduction
The value creation cycle:
- Ability to obtain scare resources> allows an organization to create
- an organizational strategy> and invest resources to develop
- core competences> which enable the organization to create
- A competitive advantage>which increases it
- 1. Ability to obtain scare resources (continuous process)
Sources of core competences
Global expansions and core competences
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There are 4 ways in which global expansion allows an organization to create value for its stake holders
- Transfer of core competences abroad>
- establishment of global network> it locates value-creation activities in countries where economic, political and cultural conditions are likely to enhance its low-cost or differentiation advantage
- gaining access to global skills and resources> an organization with a global network has access to resources and skills throughout the world
- use of global learning to enhance core competences> (continuous process) Organizations set up their global operating networks to gain access to knowlefde that will allow them to improve their core competences.
There are certain dangers are associated with outsourcing important functional competences to companies abroud
- A company risks losing control of its core skills and technology y sharing it with a partner company abroad; and if a partner then works to improve these skills it may become a strong competitor in the future.
- if a company outsources to improve its skills In that activity > so its giving away a potential source of future competitive advantage.
Two important corporate level strategies that can help an organization create value.
Companies can use four principal principles as they begin to market their products and establish production facilities abroad:
- Multi-domestic strategy
- International strategy
- Global strategy
- Transnational strategy
The choice of structure and control systems for managing a global business is a function of three factors:
- The decision how to distribute and allocate responsibility and authority between managers at home and abroad so that effective control over a company’s global operations is maintained.
- The selection of the organizational structure that groups divisions both at home and abroad in a way that allows the vest use of resources and serves the needs of foreign customers most effectively.
- The selection of the right kinds of integration and control mechanisms and organizational culture to make the overall global structure function effectively.
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