Organizational Design and Strategy in a Changing Global Environment - Introduction - Functional-level strategy
5 important questions on Organizational Design and Strategy in a Changing Global Environment - Introduction - Functional-level strategy
To gain competitive advantage, an organization must be able to perform functional activities
- At a lower cost than that of its rivals so it can charge lower prices for its goods and services.
- In a way that allows it to differentiate its products from those of its rivals, by giving them unique qualities that customers desire, so it can charge higher or premium prises.
Functional-level strategy and culture
The reason is that the coordination abilities that stem from an organization’s culture emerge gradually and are a product of many factors:
o Its structure
o Its ethics
o The characteristics of its top management team
These factors can be combined in many different ways, reproducing another organization’s culture is difficult.
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To develop functional abilities and produce a core competence, it is necessary to choose:
o Functional structure
o Functional managers
The organizational strategy must allow and encourage each function to develop a core competence in lowering costs or differentiating its products form those of competitors.
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