Discussion - Managing key activities - People

5 important questions on Discussion - Managing key activities - People

What are the three characteristics related to the people?

  1. Involvement of frontline-employees
  2. Presence of product champions
  3. Management support

What does the involvement of frontline-employees?

It increases the likelihood of a successful implementation of innovation services.

Why does it increase the likelihood of a successful implementation?

Because those who are responsible for sales and service delivery usually play an essential role in embodying a new service, in differentiating it from competitive services, and in helping clients to make the switching decision. Consulting them before an implementation decision is made will enhance their motivation to strive for success.
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What is a product champion?

Someone in an informal role that pushes a new product or service beyond roadblocks within the organization.

Where is management support about?

About the daily behavior of those who are in charge. It is important that senior management consistently encourage innovation.

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