Discussion - Managing key activities - Structure

6 important questions on Discussion - Managing key activities - Structure

What are the five characteristics related to the structure?

  1. Funnel tools
  2. Multifunctional teams
  3. Availability of resources
  4. Pre-launch testing
  5. Market research and launch

What do organizations need to do to enhance efficiency and effectiveness?

Organizations can initiate formal systems of work relationships to divide up various work tasks between co-workers, and to provide coordination between these tasks. Of course, managers can initiate structure to NSD activities as well.

Why do multifunctional teams contribute to the overall effectiveness of developing new services?

Flexible, cross-functional teams are successful in development activities because of the new combinations of knowledge and competencies they offer to service organizations. This also increases problem-solving ability when obstacles arise in the implementation stage.
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Why is availability of resources particularly important in the implementation stage? Why can money be a problem in a service environment?

Time and money are required to develop new services. Money can be a problem in a service environment, because the attitude of financial institutions towards financing innovation is still determined by typical manufacturing innovations.

Why is pre-launch testing important?

Successful service firms evaluate new services in a formal market test and use customer feedback to further refine an innovative service.

Why is conducting market research important?

To understand customer needs and preferences and allows firms to design new products to fit different profiles of customers.

The question on the page originate from the summary of the following study material:

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