Discussion - Creating a climate for continuous innovation - Structure

7 important questions on Discussion - Creating a climate for continuous innovation - Structure

What are the four characteristics related to structure?

  1. Strategic focus
  2. Training and education
  3. Internal organizations and task rotation
  4. Information technology

Why is strategic focus an important determinant of employees' creative contributions and efforts to make new services successful?

New service efforts should fit with the overall strategy of the firm. It ensures that a new service is developed for a clearly identified target market that is important for the company's future, and it better guarantees that there is a fit with the resources of the developing firm (people, knowledge, investment funds).

What is the role of training and education?

It improves the knowledge and skills of current staff in general and those who are responsible for implementing innovations in particular. 
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Why is training and education relevant for NSD?

Not having a qualified development staff is a major barrier in many NSD projects. Service firms usually need detailed knowledge about trends and developments in a firm's basic technologies, customers and delivery processes. Such knowledge is critical for an effective implementation of new services and determines the success of innovative service concepts, new client interfaces and delivery systems.

What is task rotation?

The frequent exchanging of tasks and jobs among employees. It is a method to broaden the employee's point of view. Task rotation supports both stages of the NSD process.

Why is task rotation important?

Work experience in different job areas enhances creative potential, since the broad experience gained by employees will enable them more often to come up with ideas for improvement in services, delivery processes, etc. Besides, a work broad experience increases their problem-solving ability when new services are developed.

Why is IT important to support the NSD process?

Because IT can be a tool for better information sharing. IT also has the ability to accelerate the implementation of new services. On the other hand, when IT imposes adjustments in service concepts that do not fit clients, it constrains the successful implementation of new services.

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