Revenue, costs, and break-even

7 important questions on Revenue, costs, and break-even

Factors affecting sales

  • number of competitors - raising price may not reduce amount sold by very much, esp. if not many competitors
  • what competitors do - if they raise prices, amount sold unlikely to fall very much
  • necessity - if product is necessity, people have to buy it even if expensive
  • how much people spend on product - if product already very cheap, people may not be put off by higher price of product

To reduce average costs

  • spreading fixed costs - increase production=average unit cost falls, using fixed assets more fully
  • reduce stock prices - either reduce wage costs, or find cheaper supplier
  • increase labour efficiency - improve motivation, or change routine(job to flow production)
  • achieve economies of large-scale production -costs savings achieved in long run e.g. move to larger factory (grow)

Economies of large-scale production

occur when a business increases scale of production, leading to fall in average production cost
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Break-even level of output

level of output at which a business neither makes a profit or a loss

Why businesses need finance

  • starting up a new business - raw materials, stock
  • internal growth - grow in size, to meet increased demand for products
  • takeover/acquisition of another company
  • replacing old machinery/equipment
  • moving to new premises - may increase possible consumers
  • cash-flow problems - some shops not open for the whole year
  • research and development - new products, improve old products

Sources of internal finance

  • short term (>12 months) - cash in bank
  • medium term (1-3 years) - retained profit, sale of assets
  • long term (3+ years) - retained profit, owner's investment

Sources of external finance

  • short term(>12 months) - overdraft, trade credit
  • medium term(1-3 years) - bank loan, lease, hire purchase, grants
  • long term (3+ years) - bank loan, mortgage, taking a new partner, share issue, lease, hire purchase

The question on the page originate from the summary of the following study material:

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