Revenue, costs, and break-even
7 important questions on Revenue, costs, and break-even
Factors affecting sales
- number of competitors - raising price may not reduce amount sold by very much, esp. if not many competitors
- what competitors do - if they raise prices, amount sold unlikely to fall very much
- necessity - if product is necessity, people have to buy it even if expensive
- how much people spend on product - if product already very cheap, people may not be put off by higher price of product
To reduce average costs
- spreading fixed costs - increase production=average unit cost falls, using fixed assets more fully
- reduce stock prices - either reduce wage costs, or find cheaper supplier
- increase labour efficiency - improve motivation, or change routine(job to flow production)
- achieve economies of large-scale production -costs savings achieved in long run e.g. move to larger factory (grow)
Economies of large-scale production
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Break-even level of output
Why businesses need finance
- starting up a new business - raw materials, stock
- internal growth - grow in size, to meet increased demand for products
- takeover/acquisition of another company
- replacing old machinery/equipment
- moving to new premises - may increase possible consumers
- cash-flow problems - some shops not open for the whole year
- research and development - new products, improve old products
Sources of internal finance
- short term (>12 months) - cash in bank
- medium term (1-3 years) - retained profit, sale of assets
- long term (3+ years) - retained profit, owner's investment
Sources of external finance
- short term(>12 months) - overdraft, trade credit
- medium term(1-3 years) - bank loan, lease, hire purchase, grants
- long term (3+ years) - bank loan, mortgage, taking a new partner, share issue, lease, hire purchase
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