Writing the Winning Business Plan

16 important questions on Writing the Winning Business Plan

What is a Business Plan?

A vital mode of communication between entrepreneurs and potential investors.

What "interest groups" are considered crucial to success?

  • Financial interests
  • Employees
  • Marketers
  • Vendors, suppliers, and associates
  • Partners
  • Entrepreneur

In which ways can writing a Business Plan determine business to be successful? 

  • Test the feasibility of the business concept
  • Increase the likelihood of the venture's success
  • Improve your business planning process to become more manageable and effective
  • Attract bank loans and investors
  • Higher grades + faster learning
  • Never study anything twice
  • 100% sure, 100% understanding
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What are the three essential Reasons to prepare a Business Plan?

  1. Entrepreneurs reap benefits from the planning activity itself.
  2. The plan provides a basis for measuring actual performance against expected performance.
  3. The plan acts as a vehicle for communicating to others what it is that the business is trying to accomplish.

What are the five steps in writing a Business Plan?

  1. Identify the Objectives
  2. Draft the Outline
  3. Review the Outline
  4. Draft the Plan
  5. Have the Plan Reviewed and Updated

What does the last element of the Plan, Executive Summary, consist?

  1. Business concept
  2. Success Factors
  3. Current Position
  4. Financial Features

What types of Business Plans exists?

  1. Full Business Plan
  2. Executive Summary Plan
  3. Action Plan

Which Target Groups could be reached with a Business Plan?

  • Bankers (loans for expansion)
  • Business Brokers (sell business)
  • New and Potential Employees (learn about company)
  • Investors (invest)
  • Small Business Administration (SBA approve business loans)
  • Investment Bankers (prospectus for an IPO)
  • Suppliers (credit for purchases)

How is a typical Business Plan Format?

  1. Title Page and Table of Contents
  2. Executive Summary
  3. Overview of the Company, Industry, Products, and Services
  4. Marketing Analysis
  5. Marketing and Sales Plans
  6. Operations
  7. Management Team
  8. Financial Plan
  9. Funds required and uses

What are the information that should be presented in Financial Plan?

  • Set of Assumptions
  • Projected Income Statements
  • Projected Cash Flow Statements
  • Current Balance Sheet
  • Other Financial Projections

What are the important issues to address in the Management Team?

  • Management Talents and Skills
  • Organizational Chart
  • Policy and Strategy for Employees
  • Board of Directors and Advisory Board

What are the important issues to address in the Operations?

  • Product/Service Development
  • Manufacturing
  • Maintenance and Support

What type of Distribution Channels are there?

  • Direct Sales
  • Original Equipment Manufacturer (OEM) Sales
  • Manufacturer's Representatives
  • Brokers
  • Web E-commerce

What Pricing Methods are considered to generate profit?

  • Cost-Plus pricing
  • Demand pricing
  • Value pricing
  • Competitive pricing
  • Markup pricing

What should be included in the section of Products and Services?

  • Physical Description
  • Statement regarding Use and Appeal
  • Statement regarding Stage of Development
  • Testimonials

What are the important issues to address in the Marketing Analysis?

  • Marketing Opportunity
  • Competition
  • Marketing Strategy
  • Market Research
  • Sales Forecasts
  • Support Material

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