Conditions - Objectives
4 important questions on Conditions - Objectives
Is likability or market share a (relevant) objective?
* The value of ad likeability is conditional on the situation and it makes no sense to use likeability as an objective.
* When setting objectives, you should not aim to defeat competition, ignore competitor's actions when setting objectives.
What is important to achieve comprehensive objectives?
* Stockholders: increase profits and value of stock.
* Customers: helps them find better products, reassures them their decisions were sensible and increases their enjoyment in using a product.
* Distributors: help, not harm them with the campaign.
* Employees: staff morale/employee turnover?
* Community: visual or noise pollution caused?
Objectives should be explicit, challenging but achievable, why?
- Higher grades + faster learning
- Never study anything twice
- 100% sure, 100% understanding
Why should objectives be measurable?
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding