Collaborative and sharing economy - Artikel: The sharing economy: Your business model's friend or foe?

8 important questions on Collaborative and sharing economy - Artikel: The sharing economy: Your business model's friend or foe?

How is the sharing economy characterised?

By non-ownership, temporary access and redistribution of material goods or less tangible assets relying heavily on new information and communication technologies

Kathan et al (2016) discuss the SE in the light of business models. How do they describe SE?

SE is a consumption behavior based on access and reusing to utilize the idle capacity. It is characterized by non-ownership, temporary access and redistribution.

What enables the sharing economy?

  • Technology
  • Crises
  • The trend to re-urbanisation
  • Increased sustainable consumption
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What is the overall conclusion of Kathan et al (2016) given business models?

They argue that in the short term there are downfalls, but in the long term it will pay off IF
- Governments consider regulation
- Consumers also think about community benefits instead of self-interest only.

What are four reasons to understand the long-term impact of sharing economy?

  1. Technology makes a difference (the internet!)
  2. A rising shift in values (from you are what you own, to you are what you share)
  3. The potential to increase environmental sustainability (anti-consumption leads to green and sustainable consumption)
  4. Sharing can pay off financially

What are the 4 reasons why SE should be taken seriously according to Kathan et al (2016)? (Can be considered as positive effects)

SE should be taken seriously, because:
1. Technology makes the difference
- Due to technology, SE can scale up and be transparant.

2. Shift in values
- There is a shift in value from ownership to access based,
- Shift in value due to urbanization; people have less space to store things
- Self-help, more income and flexibility for households

3. Increase environmental sustainability
- Lower resource deployment
- Extended product lifecycle
- Maximum usage of resources
- Reduce waste and carbon footprint

4. Can pay off financially
- Self-oriented motivation, cost & Benefit can explain why SE is here to last.

Is my business model affected by the sharing economy?

  • Does the sharing economy affect my customer value proposition? (people don't want to buy products but they want to get the job done)
  • Does the sharing economy affect my profit formula? (Sharing economy leads to new ways of generating revenues)
  • Does the sharing economy affect my key resources and processes? (it requires radical considerations in resources and processes)

What are threats according to Kathan et al on the SE? Regarding technology, shift in values, environmental sustainability, financial benefits

- Technology; regulation is behind the technological developments, resulting in lack of accountability.
- Shift in values; regarding income; it only covers short-term living
- Environmental sustainability; rebound effects and it only works if people consider the ecological arguments as evenly important, now its mostly utilitarian arguments to choose for SE.
- Financial benefits; SE is also called skimming economy, because it exploits loopholes and avoids taxes and rules.

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