Introduction - Artikel: Vermeulen & Witjes (2015) On addressing the dual and embedded nature of business and the route towards corporate sustainability - How should the dual nature be conceived?
3 important questions on Introduction - Artikel: Vermeulen & Witjes (2015) On addressing the dual and embedded nature of business and the route towards corporate sustainability - How should the dual nature be conceived?
In the article Dual and Embedded nature of business and the route towards corporate sustainability, Vermeulen and Witjes talk about physical dynamics. What is this?
The physical reality of products and services with their physical impacts on the wider environment and ecology (chemical, and mechanical processes)
Why should businesses go from continuous change to transformative change to achieve inclusive corporate sustainability?
Continuous change is through a plan-do-check-act cycle. It's mostly through rationale planning. This causes single and double loops, but also causes repetitive learning which tends to get frozen in routines. Therefore, transformative learning is needed to unfreeze these routines and jump towards more inclusive corporate social sustainability.
What are the three process steps in which an organization can unfreeze routines and jump to corporate sustainability?
1. Support companies in making sense of sustainable developments and what that implies for them.
2. Proper view on the current dual and embedded nature of the company.
3. Proper view on the externally available and innovative ways in which societal needs can be satisfied with products and services
2. Proper view on the current dual and embedded nature of the company.
3. Proper view on the externally available and innovative ways in which societal needs can be satisfied with products and services
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