Introduction - Artikel: Vermeulen & Witjes (2015) On addressing the dual and embedded nature of business and the route towards corporate sustainability - Externally available and innovative ways
3 important questions on Introduction - Artikel: Vermeulen & Witjes (2015) On addressing the dual and embedded nature of business and the route towards corporate sustainability - Externally available and innovative ways
Which two questions are linked to the external available and innovative ways?
1. How should longer-term strategy developments and implementation be designed?
2. How can companies be supported in moving from a limited rational choice towards continuous and transformative learning?
2. How can companies be supported in moving from a limited rational choice towards continuous and transformative learning?
How can organizations be supported to go from rational choice approach towards continuous and transformative learning?
Corporate sustaianbility theory needs to link the social intervention dynamics in a pathway from beliefs, values, needs via repetitive learning to successfully implementing social and technical innovations. This can be done through three feedback mechanisms:
An organizations implements interventions in the physical and social dynamics.
Feedback X reflects on these practices applied in the structure and culture of organization and collaboration with value chain partners.
Feedback Y: monitoring, lessons learned, by addressing the 3P's, time and place to re-ortientate goals (sustainability development dimensions)
* Feedback Z: adjusted strategies in physical and social dynamics. Including explicit assumptions about theory of change which can be tested in the next phase.
An organizations implements interventions in the physical and social dynamics.
Feedback X reflects on these practices applied in the structure and culture of organization and collaboration with value chain partners.
Feedback Y: monitoring, lessons learned, by addressing the 3P's, time and place to re-ortientate goals (sustainability development dimensions)
* Feedback Z: adjusted strategies in physical and social dynamics. Including explicit assumptions about theory of change which can be tested in the next phase.
What is essential for corporate sustainability?
Self-reflective learning.
Vermeulen & Witjes argue that it is crucial how the analysis of social intervention dynamics and registration of lacking impacts improvements are combined in feedback X. Transformative learning results in feedback Y. Feedback X and Y lead to feedback Z.
Vermeulen & Witjes argue that it is crucial how the analysis of social intervention dynamics and registration of lacking impacts improvements are combined in feedback X. Transformative learning results in feedback Y. Feedback X and Y lead to feedback Z.
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