Modern firm based trade theories

5 important questions on Modern firm based trade theories

What theory includes the three stages?:
Stage 1: New product
Stage 2: Maturing product
Stage 3: Standardised product
What is characteristic in each stage?

Product life cycle theory

Stage 1: New product
  • Firm develops and introduces an innovative product

Stage 2: Maturing product
  • The demand for the product expands dramatically as consumers recognise its value.
Stage 3: Standardised product
  • The market for the product stabilises
  • Firms pressured to lower their manufacturing costs

What is the theory from Steffan Linder called that includes the two aspects interindustry trade and intraindustry trade?
What does the two trades mean? How does differentiated goods play a role here?

Country similarity theory

Interindustry:
  • Trade between two unrelated industries in two different countries
    • Ex. Cars and wine


Intraindustry:
  • Trade between the same industry in two countries
    • Ex. Cars


Intraindustry of differentiated goods happen because of similarities of income per capita (People have a preference of what products they want, ex. Japanese want quality cars from Germany)

What is the theory called that was developed by Elhanen Helpman, Paul Krugman, and Kelvin Lancaster that extended Linder's theory?
What did they incorporate in their theory?

New Trade theory

They incorporated the impact of economies of scale of differentiated goods.
  • If two companies in the same industry can expand their sales beyond their home market they will both benefit from economies of scale due to lower average costs and at the same time improve their competitiveness
The new trade theory predicts that intraindustry will become commonplace.
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Firms have numerous ways of obtaining sustainable competitive advantage according to the new trade theory but the most popular ones are;
  • Owning intellectual property rights
  • Investing in research and development (R&D)
  • Achieving economies of scope
  • Exploiting the experience curve
Describe the four options.

  • Owning intellectual property rights
    • Owning a trademark, brand name, patent or copyright to create a competitive advantage.

  • Investing in research and development (R&D)
    • High-technology products
    • First-mover advantage to firms that take the chance and act first
  • Achieving economies of scope
    • When the average costs decrease as the number of different products sold increases.

  • Exploiting the experience curve
    • Production costs decline as the firm gains experience in manufacturing the product

What is the differences between country-based theories and firm-based theories? What theories does each of them include?

Country-based:
  • Pre-WWII
  • Interindustry

Firm-based:
  • Post-WWII
  • Intraindustry

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