Lecture: Creativity and the business idea
5 important questions on Lecture: Creativity and the business idea
How does creavity starts? Which problems can be identified?
Types of problems:
- The function
- The usage
- The economical/ecological/social impact
What is entrepreneurial creativity?
What is meant with 'labels' regarding innovation?
- Higher grades + faster learning
- Never study anything twice
- 100% sure, 100% understanding
What are 4 sources of innovation?
- Existing products
- Add functionality
- Technological innovation
- Scientific results, patents
- Existing user needs and problems
- end-users, societal groups etc.
- Global change
- Sustainable development goals
What are the 3 types of jobs customers can execute?
- Functional: Relieve hunger, nutritious, easy to eat
- Emotional: Tasty, a treat
- Social: environmentally conscious
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding
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