Customer discovery and validation - Lecture: Customer validation and the MOM test
8 important questions on Customer discovery and validation - Lecture: Customer validation and the MOM test
What is reason for Customer validation?
What are the 3 steps of 'the customer discovery process'?
- Start with a customer value proposition
- Does value proposition match customer segment
- Develop a product for 'the few', not everyone; who need most?
- Get Market feedback in every step you take
- mom test
- Build a 'minimum viable product' MVP
What is the correct mindset for your value proposition?
- Listen
- inquisitve (nieuwsgierig)
- Be involved in world customers
- network
- Mingle with customers
- Invest time and resource in your customer first
- Higher grades + faster learning
- Never study anything twice
- 100% sure, 100% understanding
How do get to value for customer insights?
- Finding out whether there is a problem to solve
- Focusing on custom pains and gains
- Pivot accordingly
What is a User Persona?
Helps for VPC
What are the two main problems with the data?
- Wrong data
- Wrong behaviour
What are the three golden rules for the Mom test?
- Past
- fact
- specific
How many interviews for customer discovery?
Usually around 15-25 interviews.
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding
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