Customer discovery and validation - Paper: The Mom Test ( skim book)
5 important questions on Customer discovery and validation - Paper: The Mom Test ( skim book)
What is the goal of the mom test in general?
What are the 3 rules of the mom test?
2. Ask about specifics in the past instead of generics or opinions
about the future
3. Talk less and listen more
What are three types of bad data regarding receiving information
2. Fluff (generics, hypotheticals, and the future)
3. Ideas
- Higher grades + faster learning
- Never study anything twice
- 100% sure, 100% understanding
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How to avoid getting bad data (input)?
• Anchor fluff
• Dig beneath opinions, ideas, requests, and emotions
What are 3 results of a good meeting?
do it (as opposed to the bad data of compliments, fluff, and
opinions)
• Commitment — They are showing they’re serious by giving up
something they value such as meaningful amounts of time,
reputation risk, or money
• Advancement — They are moving to the next step of your real-world funnel and getting closer to a sale
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding
