Customer discovery and validation - Paper: Value Proposition Design

3 important questions on Customer discovery and validation - Paper: Value Proposition Design

What is the main goal of the book 'value proposition design'?

A no-nonsense "how-to-do" book that helps you identify and understand customer segments and offers you the tools to design razor-sharp value propositions, which ensure the success of your chosen business model.

What are the 4 steps in book?

  1. Canvas
  2. Design
  3. Test
  4. Evolve

What is the difference between VPC and BMC

Vpc: for creating value for customers
bmc: for creating value for companies

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