New product development and product life-cycle strategies
3 important questions on New product development and product life-cycle strategies
How can a firm obtain products in a new way?
2. New product developments
What are external idea resources?
Also, competitors because they are the testing ground to see if the products are valuable.
But, the most important one is the customers.
What is the R-W-W product screening frame?
W; can we Win? does the product offer a competitive advantage
W; is it Worth doing? does the product match the overall growth strategy of the company.
The question on the page originate from the summary of the following study material:
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