Customer value driven marketing strategy - Market segmentation
5 important questions on Customer value driven marketing strategy - Market segmentation
In the geographic segmentation are a few examples. Name a few of them.
In the behavioral segmentation are a few examples. Name a few of them.
Dividing the market into segments based on variables such as age, life-cycle stage, gender, income, occupation, education, religion, ethnicity, and generation.
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Diving a market into segments according to the different benefits that consumers seek from the product,
Dividing a market into different geographical units, such as nations, states, regions, countries, cities, or even neighborhoods.
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