Consumer markets and buyer behavior - Characteristics Affecting consumer behavior - Social factors

4 important questions on Consumer markets and buyer behavior - Characteristics Affecting consumer behavior - Social factors

What are social factors consumers get influenced by?

Groups, social networks and inlfuencer marketing.

Why are opinion leaders important for marketeers ?

Because they can influence others easier.

Why can word-of-mouth inlfuence have a big impact on conumers buying behavior?

Because when consumers hear an opinion about a product from a friend, familiy member etc, they tend to believe their opinion.
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What does roles and status have to do with buyers behavior?

People usually chose products appropriate to their role and status

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