Consumer markets and buyer behavior - Characteristics Affecting consumer behavior - Cultural factors
3 important questions on Consumer markets and buyer behavior - Characteristics Affecting consumer behavior - Cultural factors
What roles do marketeers need to think of when thinking about the buyers cultural factor?
- Culture
- Subculture
- Social class
What do companies want to achieve with the total market strategy?
What are the seven American social classes ?
upper-upper
class, lower-upper class, upper-middle class, middle class, working class, upper-lower
class, and lower-lower class.
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