Consumer Markets and Consumer Buyer Behavior - Types of Buying Decision Behavior / The Buyer Decision Process
8 important questions on Consumer Markets and Consumer Buyer Behavior - Types of Buying Decision Behavior / The Buyer Decision Process
Explaing what learning is, and what it's use is to a marketer:
What is a belief?
- Knowledge
- Opinion
- Faith
Why are marketers interested in the beliefs that people formulate about specific products and services?
- Higher grades + faster learning
- Never study anything twice
- 100% sure, 100% understanding
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Name the four types of buying behavior:
2. Dissonance-reducing buying behavior
3. Habitual buying behavior
4. Variety seeking buying behavior
What is complex buying behavior?
What is variety-seeking buying behavior?
Name the steps in the buying decision progress:
- External stimuli
2. Information search (The stage of the buyer decision process in which the consumer is motivated to search for more information.)Sources:
- Personal sources (legitimize or evaluate)
- Commercial sources (controlled by marketer)
- Public sources
- Experiential sources
3. Evaluation of alternatives
4. Purchase decision
5. Postpurchase behavior
What is the customer journey?
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding
