Creating Competitive Advantage - Competitive Strategies
6 important questions on Creating Competitive Advantage - Competitive Strategies
What is entrepreneurial marketing?
What are middle of the roaders?
Companies can be in leadership position if they deliver superior value to customers through one of the 3 value disciplines, which?
2. Customer intimacy
3. Product leadership
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Name 4 roles/places that a company can have within a market?
2. Market challenger
3. Market follower
4. Market nicher
What is indirect attack?
What are 2 ways to attack for a market challenger?
2. Indirect attack
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