Defining Marketing and the Marketing Process - Building Customer Relationships / Capturing Value from Customers
10 important questions on Defining Marketing and the Marketing Process - Building Customer Relationships / Capturing Value from Customers
What does customer relationship management aim for?
Name 4 types of management relationships?
2. Customer-generated marketing
3. Partner relationship management
4. Marketing partners outside the firm
What is customer brand advocacy?
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One form of customer engagement marketing is consumer generated marketing. What's this?
Explain partner relationship management?
Explain marketing partner outside the firm?
Name 3 effects that higher customer satisfaction that leads to long-term returns?
2. Increasing the portion of customer purchasing
3. Customer equity
Explain customer loyalty and retention?
How can the increasing portion of customer purchasing be achieved?
Customers can be divided according to their profitability and projected loyalty (each group calls for a different CRM strategy). What are these 4 groups? And what are their characteristics?
2. Butterflies: potentially profitable but not loyal
3. True-friends: profitable and loyal
4. Barnacles: highly loyal but not profitable
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding
