Marketing: Creating and Capturing Customer Value
12 important questions on Marketing: Creating and Capturing Customer Value
5 variables which influence consumer behaviour
2. social
3. Personal
4. Psych.
5. Buyer
What is a persons lifestyle?
Give some examples of psychological influence?
- Higher grades + faster learning
- Never study anything twice
- 100% sure, 100% understanding
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Where does high involvement purchase lead to
What does CRM consist of?
What does primary data consist of
What are the five core customer and market place concepts?
2. Market offering (products, services, and experiences)
3. Value and satisfaction
4. Exchange and relationships
5. Markets
Explain consumer value and satisfaction?
How are exchange relationships built and maintained?
What is a brand's value proposition?
What is the main difference between a product centered and a marketing centered philosophy?
Changes in the marketing environment affect both customer and marketers, name 5 dynamics that do this?
2. Digital age
3. Globalization
4. Social responsibility marketing
5. Non-profit marketing
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding
