Managing Marketing Information to Gain Customer Insights
8 important questions on Managing Marketing Information to Gain Customer Insights
What is customer insights?
What is marketing information system (MIS)?
All the information managers ask for, may not be available for 2 reasons, which?
2. MIS is not able to provide such information
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What are the 3 sources of marketing information?
2. Competitive marketing intellgence
3. Marketing research
What are internal databases?
What is competitive marketing intelligence?
Name 3 examples of software that helps with CRM?
2. SAS
3. Salesforce
How can collected information easily be distributed within the company?
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