Marketing Channels: Delivering Customer Value - Marketing Logistics and Supply Chain Management
14 important questions on Marketing Channels: Delivering Customer Value - Marketing Logistics and Supply Chain Management
Which aspects is marketing logistics concerned with? (4)
2. Implementing and controlling physical flows of materials
3. Final goods
4. Related information from the points of origin to points of consumption to meet customer requirements at a profit.
What activities does supply chain management consist of? (5)
2. Managing downstream flows of materials
3. Value-added flows of materials
4. Final goods
5. Related information among suppliers, companies, resellers and final consumers
Who is in charge of all the supply chain activities?
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Activities of whom does the logistic manager coordinate? (5)
2. Purchasing agents
3. Marketers
4. Channel members
5. Customers
What kind of activities does this logistic manager do? (4)
2. Inventory
3. Warehousing
4. Transportation planning
What is the main goal of the logistic system?
Which 4 functions does the logistic system have?
2. Inventory management
3. Transportation
4. Logistic information
What is a distribution center?
What is a new development concerning inventory systems and why is this helpful?
What is integrated logistics management?
What is the goal of integrated logistics management?
How do firms decrease channel costs?
Name 3 options how integrated logistic management can be done?
2. Cross-company
3. Shared projects
What is third-parties logistics?
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