Direct and online marketing: building direct customer reationships - Growth and Benefits of Direct Marketing
3 important questions on Direct and online marketing: building direct customer reationships - Growth and Benefits of Direct Marketing
What is a trend nowadays in direct marketing?
It is becoming more web-oriented.
What are 6 benefits for buyers with regard to direct marketing?
1. Easy accessible
2. Convenient
3. Private
4. Access to variety of products
5. Compare between different offers
6. Access to detailed information
2. Convenient
3. Private
4. Access to variety of products
5. Compare between different offers
6. Access to detailed information
What are benefits for sellers when it comes to direct marketing? (3)
1. Learning about customer's needs
2. Lower costs
3. Possibility of making adjustments to offers, programs and prices
2. Lower costs
3. Possibility of making adjustments to offers, programs and prices
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