Communicating customer value: integrated marketing communications strategy - Steps in Developing Effective Marketing Communication
14 important questions on Communicating customer value: integrated marketing communications strategy - Steps in Developing Effective Marketing Communication
Which 6 stepts should be followed for a marketing communication process?
2. Determine the communication objectives
3. Design a message
4. Choosing media
5. Selecting the message source
6. Collecting feedback
Of which 4 aspects does the identification of target audience consist?
2. What will be the message
3. How will it be communicated
4. When, where and who will be the one to transmit
What does it mean to determine the communication objectives?
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What are the advantages and disadvantages of traditional marketing communication?
- Impactful
- Permanent
- Memorable
Disadvantages
- Hard to measure
- Expensive
- No direct interaction
What are the buyer-readiness stages? (6)
2. Knowledge
3. Liking
4. Preference
5. Conviction
6. Purchase
What are SEM and SEO and what are the main differences?
SEO is search engine optimization. This is the management of search engine behavior to increase a brand's ranking.
- SEM describes how
- SEO implements it
- Every online firm needs SEO
- SEM dictates how the company would run its SEO.
Of which 2 parts does the design of a message consist?
2. Structure
Of which 3 types of content can a message consist?
2. Emotional
3. Moral content (support social causes, environmental aid)
What is the idea behind the structure of a message?
What decisions can be made when it comes to an advice in a message? (3)
2. gives one-sided or two-sided arguments
3. Strenghts and weaknesses
What is personal communication channels?
Name 4 types of non personal communication channels?
2. Broadcast media (TV, radio)
3. Display media (billboards, signs, posters)
4. Online media (e-mail, company websites)
Why is the selection of the message source so important?
What is collecting feedback?
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding
